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CASE STUDIES: CHEF WANTS TO USE ORGANIC PRODUCE
David Peronne is a chef in a French restaurant where dining is white tablecloth upscale. Chef Peronne prides himself in
only the freshest ingredients. Lately his customer’s have also been
requesting organically grown entrees. Chef Peronne uses MarketMaker to
locate farmers who can direct market and deliver
fresh organic eggs and vegetables to his restaurant.
Step by step directions
to identify organic vegetable and egg producers |
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From MarketMaker’s Begin Your Search page, David selects Producers/Farmers from the Find A Business dropdown menu. Next he will select Vegetables for the Producer Type.
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There are several options to use when searching for producers
in MarketMaker: product type, product attribute,
product form, as well as city, county or state. Since David is looking for fresh organic
vegetables, he will select certified organic in
the product attribute dropdown menu, and fresh
from the product form dropdown menu.
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Once selected, the search results will appear. David can
click on MapIt by a particular business and
MarketMaker will map only the individual record. If he wants additional information
on a particular vegetable supplier, David can click on Detail within
that individual record. The details include contact information, location,
web address, and detailed product information. David also has an option of
clicking on Map All to view the entire results list in map view.
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David is also looking for fresh organic eggs. He can select Meat from
the Producer Type dropdown menu. David selects Eggs from
the Product Type dropdown menu, certified organic from the Product
Attributes dropdown menu, and fresh from the Product Form dropdown
menu.
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Once selected, the search results will appear. David can click on MapIt and
MarketMaker will map only the individual record. If he wants additional information
on a particular vegetable supplier, David can click on Detail within
that individual record. The details include contact information, location,
web address, and detailed product information. David also has an option of
clicking on Map All to view the entire results list in map view.
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David can now research and contact producers to provide product for his
up-scale restaurant.
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